‘Dull marketing’ puts off even the most loyal customers
Almost half of Gen Zers (46%) and nearly a third (29%) of other generations have admitted they have abandoned a…
artificial intelligence
LinkedIn caves in over AI data but tech fightback begins
LinkedIn has become the latest tech giant to cave into pressure over its artificial intelligence training programme following an intervention…
Tesco eyes Clubcard shift amid ‘seismic’ GenAI shake-up
Tesco is considering major changes to its Clubcard loyalty programme by tapping into generative AI in an effort to help…
80% of marketers anxious about agency use of GenAI
Nearly two-thirds of brand owners are already using generative AI in their marketing strategies, but 80% have expressed serious concerns…
Google faces GDPR probe over PaLM2 AI programme
Google has become the latest tech giant to have its collar felt by the data protection authorities over its AI…
Insight chiefs woo ‘outsiders’ for AI recruitment drive
Data and insight professionals are facing an uphill battle to adapt to the impact artificial intelligence tools are having on…
Accenture Song hires chief who led IPG’s Acxiom deal
Accenture Song has appointed the man who led IPG’s $2.3bn acquisition of Acxiom as its new global head of data…
UK lags behind in optimising AI tools but the race is on
Further evidence has emerged of companies’ failure to move beyond AI pilots, with a new analysis revealing only 10% of…
Unilever to bolster AI as Greenpeace steps up protests
Unilever has strengthening its partnership with Accenture to simplify its digital operations and apply generative AI to drive efficiencies across…
Musk bows to pressure to ditch ‘illegal’ AI training plan
Elon Musk’s problems just keep on coming after the Irish Data Protection Commission has confirmed X has agreed to permanently…