National Lottery operator hands comms brief to M&C
UK National Lottery operator Allwyn Group, which also runs competitions in Austria, the Czech Republic, Greece, Cyprus, Italy, the US,…
News
‘Brands must embrace new media landscape – or wither’
How marketers tackle the disruption of Google search, the growing influence of AI and the continued rise of retail media…
Mario time: Pringles plays on nostalgia for gaming tie-up
Pringles has launched a nostalgia-fuelled campaign rooted in 1990s gaming culture, to flag up its partnership with 40-year-old gaming brand…
Tena and Bodyform owner Essity hires marketing chief
Global hygiene and health company Essity, whose brands include Tena, Cushelle, Plenty and Bodyform, has appointed a former Reckitt and…
Direct marketing booms as tech drives personalisation
The quest for personalised campaigns has seen direct marketing continue its impressive growth streak at the expense of main media…
Howden hires agency for data-driven rebranding blitz
UK high street consumer insurance specialist Howden Consumer & Local Commercial has handed the media business for a major data-driven…
Cadbury taps up football stars for ‘Winning Pass’ activity
Mondelēz brand Cadbury is launching a multichannel campaign starring some of the biggest names in football, as part of its…
Listerine owner hires PepsiCo man for top insight role
Kenvue, the company behind brands such as Listerine, Calpol, Johnsons Baby, Band-Aid and Neutrogena, has appointed a new chief data…
Tui picks Sky chief as new CMO for markets and airlines
Tui UK & Ireland has raided Sky to appoint its new chief marketing officer for markets and airlines, as the…
AI investment pours in to UK but privacy fears increase
The UK’s AI sector has attracted an average of £200m a day in private sector investment since the Government took…
Clooney channels Poirot in Nespresso ‘whodunnit’ spot
Hollywood star George Clooney has returned for a new Nespresso celebrity-filled ad, that plays heavily on Agatha Christie’s Murder on…
Publicis Worldwide and Leo Burnett tie for creative shop
Publicis Groupe is bolstering its “Power of One” proposition by uniting Leo Burnett and Publicis Worldwide under the brand Leo….
CMA opens fresh probe into Google’s search domination
Google is facing yet another investigation over its dominance of online search, with the UK’s competition watchdog following probes in…
Ford goes back to the future for launch of electric Capri
The Ford Capri, the one-time car of choice for 1970s TV villains, police, stuntmen and even rock stars, is rolling…
Kingfisher drafts in Asda chief Simon Jury as new CDO
Kingfisher has raided beleaguered supermarket giant Asda to appoint its new chief data officer, as the B&Q and Screwfix owner…
EasyJet ditches the ‘big shoot model’ to tap into creators
EasyJet and EasyJet Holidays have launched the first campaign to be devised under the brand’s new approach to advertising, which…
James Martin returns as Krow unveils first Cirio activity
Italian food company Cirio’s new agency Krow Group has declined to rock the boat by turning once again to long-term…
WPNC hires Guide Dogs chief for top fundraising role
WPNC has appointed former Guide Dogs director of fundraising Hannah Wallis to its leadership team, as the agency beefs up…
CAP battered over delay in guidance for junk food ads
The advertising and marketing industry has been engulfed in a fresh row over the new restrictions on ads for so-called…
Loyalty marketers warned not to ditch traditional media
Building and maintaining customer loyalty is proving ever harder for brands – especially in the current economic climate – but…
Dunn: Most retail AI efforts are doomed due to poor data
Edwina Dunn, one of the most highly respected data professionals in the business, has warned the retailers industry’s drive to…
Millennials on top in social commerce growth spurt
Brand owners are being urged to rethink their social commerce strategies on the back of a new analysis which shows…
Analytic Partners swoops for rival to boost EU growth
Global marketing insight group Analytic Partners has sealed the acquisition of European rival data analytics software and services company Analyx…
Sarah Lancashire investigates Yorkshire Tea ‘biccie’ theft
Yorkshire Tea has enlisted Happy Valley and Black Doves star Sarah Lancashire for its latest ad campaign, which sees the…
UK to rein in customer data use in big tech crackdown
New measures to block tech giants from using their huge banks of customer data to give themselves an unfair business…
Marketers warned as Brits threaten to cut screen-time
UK consumers have sent out a warning to digital marketers, with a third of mobile phone users vowing to slash…
Ryanair flies into privacy storm over forced accounts
Ryanair might face regulary complaints about poor working conditions, extra charges, and a tendency to generate controversy in order to…
Islamic fintech ‘burning cash’ ads get torched by ASA
A London-based Islamic fintech start-up has been hung out to dry by the ad watchdog after branding a Transport for…
Cadbury’s unwraps ‘Memory’ ad with dementia twist
Cadbury is tapping into its partnership with Alzheimer’s Research UK for the latest instalment of the Dairy Milk “There’s a…
Meta ‘spooks advertisers’ over online brand safety fears
Meta chief Mark Zuckerberg’s decision to ditch third-party fact-checking and loosen content moderation is likely to put online brand safety…
Call tool aims to take the guesswork out of marketing
Brand owners and their agencies are being offered the chance to gain valuable insights into the exact marketing campaigns, ads,…
John Lewis chief Lock departs to take up ‘passion role’
The John Lewis Partnership executive who has led the retail group’s reprise of its Never Knowingly Undersold price promise is…
Vodafone rings changes to cut marketing CO2 footprint
Vodafone is hailing a major breakthrough in the fight aganst climate change after revealing it has reduced the carbon footprint…
Tena Men bolsters ‘leaky defences’ with rugby tie-up
Tena Men is tapping into “dry January” for a new campaign designed to tackle the stigma surrounding male incontinence, fronted…
Tesco and Sainsbury’s wrap up Xmas as sales top £13bn
Tesco and Sainsbury’s have emerged victorious in the battle for festive supermarket sales, witnessing increases of 5% and 3.5%, respectively,…
Crouchy ‘a no brainer’ as Ariel gets messy for Big One
Peter Crouch’s boots might be gathering dust but it seems the ex-football star is still in huge demand when it…
‘Unflinching’ Sue Ryder blitz tackles the taboo of death
Palliative care and bereavement charity Sue Ryder is launching a new campaign designed to take an unflinching look at how…
1st Central drafts in Armadillo to ramp up CRM strategy
Motor and home insurance provider 1st Central is aiming to accelerate growth with the appointment of Bristol agency Armadillo to…
Nectar roots for conservation with Woodland Trust deal
Nectar360, which owns and operates the Nectar loyalty scheme, has extended its partnership with the Woodland Trust until 2027, allowing…
British Airways under fire over loyalty scheme overhaul
British Airways has been accused of abandoning the leisure market following a revamp of its Executive Club loyalty scheme, which…
Big issues to tackle in 2025: Can you remain relevant?
In the fourth and final article in our series, Decision Marketing looks back over the past 12 months – and…
Big issues to tackle in 2025: The trouble with online ads
In the third of our series of articles, in which Decision Marketing is looking back over the past 12 months – and…
Big issues to tackle in 2025: What’s the future for AI?
In the second of our series of articles, in which Decision Marketing is looking back over the past 12 months…
Big issues to tackle in 2025: What’s the cost of privacy?
In the first of a series of articles, Decision Marketing looks back over the past 12 months – and forward…
2024 Creative Review of the Year: Lucky 13 and stinker
While 2024 has certainly been a challenge for many, marketers have shown huge resilience despite being forced to do more…
McDonald’s hires TMW as UK agency in global review
TMW has been appointed as the customer engagement agency of record for McDonald’s UK & Ireland, in what is the…
How you can thrive in 2025…being a dab hand at DaaP
Data as a product (DaaP) is about to rock 2025. So, what is it? It’s a transformative idea, championed by…
How you can thrive in 2025…rolling with the unordinary
Marketers could be forgiven for wondering: ‘When will it get back to normal?’. Well, I’m sorry to be the bearer…
How you can thrive in 2025…with charity fundraising
Despite the gloom and doom that seems to be the current fashion, 2025 is not – looking into our crystal…
ICO whacks two Greater Manchester firms on the PECR
The 25-year war on nuisance callers has claimed two more scalps, with two Greater Manchester-based companies fined a total of…