Marketers to up GenAI spend despite limited success
The hype around the advertising and marketing industry’s use of generative AI might not yet match the reality – with…
artificial intelligence
‘Things can only get better’: Marketers upbeat on 2025
Marketing chiefs are heading towards the new year with a renewed sense of optimism, with two-thirds (65%) believing the business…
Most brands still learning how to tap into the rise of AI
Further evidence has emerged that the rise of AI is more hype than substance, with only about one in ten…
Don’t let AI tools erase key marketing skills, CMOs told
Marketers must stop thinking about artificial intelligence as another tool in the martech stack and start thinking about the technology as…
IPG taps into Acxiom for ‘mass personalisation’ platform
Interpublic Group has overhauled its data-driven marketing operation by launching a new platform designed to break up data silos and…
Dunelm refurbs online search with Google GenAI tool
UK homewares retailer Dunelm is hailing the implementation of a new generative AI tool in improving customers’ digital experience and…
Govt hails £6.3bn deals with US data centre businesses
The Government has today welcomed the “vote of confidence” in Britain made by US firms CyrusOne, ServiceNow, Cloud HQ and…
Rankin blames rise of AI as agency files for bankruptcy
The advertising business run by multi-award winning British photographer Rankin has been forced to file for bankruptcy amid claims that the…
Dentsu: ‘Embrace innovation and use it to make impact’
If 2024 was the year when generative AI moved into the mainstream, 2025 will drive marketers towards a fully addressable,…
Upbeat UK bosses dismiss marketers’ fears over GenAI
UK chief executives see implementing generative AI as an opportunity to change the nature of work and create a highly…