Get set for DM 4.0: the age of data directed marketing
Relying on past behaviour to inform the future is not good enough anymore. Predicting the needs of the consumer, connecting…
artificial intelligence
Boffins lift the lid on which online ads increase sales
As the furore over Google’s ad misplacement rages on, a new consumer study claims to have finally lifted the lid…
Santander first brand to use Posterscope AI-driven OOH
Santander is the first brand to embrace a new Posterscope programmatic ad service which, it is claimed, enables clients to…
Partners chief joins call for the return of human touch
Partners Andrews Aldridge chief executive Martin Nieri has added his voice to calls for brands to go back to basics…
EasyJet embraces AI as data strategy takes flight
EasyJet is hailing its use of artificial intelligence across the business, from managing its flights schedule to boosting its new…
Consumers wake up to the power of AI engagement
Artificial intelligence may still seem more at home in a Hollywood movie but consumers are waking up to its potential…