Rolling out AI pilot schemes proves a ‘criticial challenge’
Generative AI has undoubtedly swept through the marketing industry like a dose of salts, with seven-in-ten UK businesses already seeing…
artificial intelligence
How AI is fuelling a radical change in how we all work
I originally intended to title this article “AI: an existential threat to data,” but I reconsidered for a couple of…
First-party data and AI ‘to drive industry for decades’
Marketers need to get in shape for the data-driven future of the advertising business, with first-party data, combined with new…
Estée Lauder turns to AI tool for data-driven makeover
Global beauty giant Estée Lauder Companies – whose brands include Clinique, Bobbi Brown, Tom Ford Beauty, Too Faced and Jo…
‘AI celebs’ to star in Tesco Stronger Starts programme
Tesco is ramping up its activity for community projects under the Tesco Stronger Starts initiative – open to all schools,…
Schrems guns for Musk over X ‘illegal’ AI training data
Elon Musk might think he has scored a major victory against the ad industry after X’s legal action has led…
Rush for AI jobs fuels fears of major talent shortage
The UK jobs market might be stuck in the doldrums, but demand for AI skills is bucking the trend and…
Spooner on… who wins when GenAI takes on Spooner?
“Spooner! You worthless slubberdegudgeon!” I hear the words but whence do they emanate? “Spoooner! You pretentious popinjay! I need another column…
Asos extends Microsoft deal to bring in new GenAI tools
Fashion giant Asos is extending its relationship with Microsoft as it ramps up use of generative AI tools, in a…
Creativity must work harder across business, say CMOs
The power of creativity might never have been in doubt in the advertising and marketing industry but chief marketing officers…