Direct marketing hits 20-year high in upbeat Bellwether
UK marketing budgets were revised up to their strongest level in almost a decade in Q4 2023, with direct marketing…
UK marketing budgets were revised up to their strongest level in almost a decade in Q4 2023, with direct marketing…
This time last year, the country was still in the midst of a cost of living crisis, and the advertising…
Nearly 100 agencies across the UK are opening their doors to around 2,000 students as part of the IPA careers…
Two key advertising and marketing trade bodies have published 12 guiding principles for agencies and clients on the use of…
This week’s IPA Q3 Bellwether Report reveals that marketers across the UK have returned to main media spend once more,…
Marketers appear have headed the warnings that an over-reliance on sales promotions can erode brand value by launching both offensive…
The strength of a company’s brand is way more important than any other the factor – ahead of leadership and…
Advertising and marketing agency body the IPA has joined forces with TikTok for Business for a new ad campaign featuring…
There may still be nearly five months until Christmas Day – and 151 sleeps – but it seems the old…
New figures from this week’s IPA Bellwether Report reveal that marketers across the UK are ditching main media spend to…