Direct marketing up again in ‘vim and vigour’ Bellwether
UK companies upwardly revised their marketing budgets at the strongest rate in over a decade, and to the second highest…
IPA
Industry initiative aims to combat production pitch hell
Three key industry trade bodies have joined forces to try to improve the production pitch process, amid growing concerns over…
Industry vows to work with Labour to boost UK economy
The advertising and marketing industry has welcomed the new Labour Government following last night’s landslide victory, and has reinforced the…
UK ad exports overtake key industries to reach £18bn
New figures reveal that the UK exports more advertising services than it does engineering, telecommunications, legal, accounting, audio-visual, or architectural…
Industry professionals fear sector’s impact on planet
Advertising and marketing professionals not only suffer higher climate anxiety than the general public, they are also far more concerned…
Industry calls for greater urgency in tackling exclusion
All In, the joint industry initiative fronted by the Advertising Association, IPA and ISBA, has made three key updates to…
Bellwether reaction: ‘Green shoots will need nurturing’
New figures from this week’s IPA Bellwether Report reveal total UK marketing budgets have been revised up again, stretching a…
Direct marketing shines again as spring brings recovery
UK companies revised their marketing spend up once again in Q1 2024, stretching a run of growth that dates back…
Agencies warned over stalled progress on diverse talent
UK agencies are being urged to redouble their efforts to attract and retain a diverse workforce amid concerns that the…
Bellwether reaction: The rise of real-world connections
New figures from this week’s IPA Bellwether Report reveal that total UK marketing budgets have been revised up at the…