What does it all mean? Sector unpicks Q4 Bellwether
The advertising and marketing industry appears to have fought off the prophets of doom for another quarter, with the latest…
IPA
Brands wake up to folly of cuts as ad budgets hold firm
Brand owners are holding their nerve in the face of impending doom, and appear to have finally woken up to the…
Bellwether reaction: How to be a leader not a lemming
Today’s IPA Bellwether Report predicts a rocky road ahead for marketing budgets as the cost-of-living crisis, soaring energy bills, weakening…
Budgets ride perfect storm to eke out growth – for now
Total marketing budgets have fought off the economic chaos once more to register another quarter of growth, although at just…
VCCP lands IPA Effectiveness grand prix for Cadbury
VCCP has scooped one of the advertising industry’s top accolades, landing the IPA Effectiveness Awards grand prix for rebuilding Cadbury’s brand and…
Govt chews over rethink of junk food advertising ban
The UK advertising and marketing industry has welcomed reports of a Government review into planned restrictions on advertising food and drink…
Marketing industry pays tribute to Queen Elizabeth II
The advertising and marketing industry has paid its own tribute to Her Majesty Queen Elizabeth II, who died yesterday aged…
Industry calls for action as Liz Truss takes on PM role
The marketing industry has urged new Prime Minister Liz Truss to help businesses through the tough times ahead as well…
Consumers beat retail to start festive shopping early
Retailers are often accused of pushing Christmas shopping ideas far too early but it seems this year Brits will be beating…
Bellwether reaction: Can you afford not to advertise?
This week’s IPA Bellwether Report reveals worrying signs that the economic uncertainty is starting to hit marketing budgets, despite some…