Adland hit by surge in direct and promotional marketing
Marketers appear to be ditching advertising spend to plough their budgets into the two classic disciplines which clean up in…
IPA
Money’s too tight to mention as Brits pause life events
UK consumers across all generations are being battered by the paralyzing impact of the cost of living crisis, with millions…
Robot wars: Brits spooked over ad industry’s use of AI
The advertising and marketing industry might be going gangbusters for artificial intelligence but brands risk of the wrath of their…
Industry makes DE&I gains but discrimination still rife
Advertising and marketing industry leaders have vowed to redouble their efforts to make the sector more inclusive following the publication…
Bellwether reaction: Short changed in the long term?
The advertising and marketing industry has once again shown its resilience, with the latest IPA Bellwether report showing the sector…
Brands back bullish budget setting as optimism returns
Marketing chiefs appear to be still winning the arguments against cutting adspend during hard times, with budget growth surpassing last…
‘Repair shop Britain’ puts used items on shopping list
UK consumers are increasingly looking to rent, repair and re-sell items, as the cost of living crisis continues to put…
All in Census: Industry needs 15 minutes of your time
The UK advertising industry is calling on all people working in advertising and marketing to “stop the clock, take 15…
Return of pre-Covid media habits to fuel data demand
Claims that Covid would force brands to rewrite the marketing rulebook have finally been blown out of the water with…
Agencies boost D&I as IPA Census maps out new era
The agency sector appears to have made huge strides in tackling the age-old problem of an industry dominated by white, middle class…