Analytic Partners swoops for rival to boost EU growth
Global marketing insight group Analytic Partners has sealed the acquisition of European rival data analytics software and services company Analyx…
data analytics
How to use data and analytics to prove marketing’s ROI
It’s no secret that CMOs are facing downward pressure on their budgets: according to the 2024 Gartner CMO Spend Survey,…
Why only a compelling story will bring analytics to life
Data and analytics can speak volumes, and yet, in reality, they can’t speak for themselves. Their proof points are powerful…
How to ensure Shopify upgrade works for your brand
Shopify’s new checkout may not have generated the same level of excitement as Google’s third-party cookie U-turn, but the potential…
How AI is fuelling a radical change in how we all work
I originally intended to title this article “AI: an existential threat to data,” but I reconsidered for a couple of…
Industry warns of impending doom over Scots ad cuts
The Scottish Government’s decision to scrap public service advertising for the rest of this financial year – as part of…
Analytic Partners snaps up UK data firm Magic Numbers
Marketing measurement and insight specialist Analytic Partners has secured an agreement to acquire UK-based analytics firm Magic Numbers, in a…
Coke hands pan-European data project to Serendipity2
Coca-Cola Europacific Partners and The Coca-Cola Company have appointed insight and strategy consultancy Serendipity2 for a major pan-European study as…
ITV brings in first ever group chief data and AI officer
ITV is beefing up its senior leadership team with the appointment of the broadcasting giant’s first group chief data and…
Fight for AI fairness and inclusivity has only just begun
Artificial intelligence can easily identify minority groups using proxies. Take my experience as an example: I’m a former rugby player…