Why marketers must wake up to Popeye and spinach
Many of you may fondly recall the legendary sailor Popeye, whose rippling muscles seemed to swell with strength whenever he…
data analytics
Private equity firms join the race for data professionals
Private equity firms are seeing a huge surge in demand for data specialists, not just leveraging data for investment decisions,…
BT appoints Dentsu UK data chief to lead transformation
BT Group has poached Dentsu chief data and product officer Maddie Armitage to lead all its data and AI products,…
Tui bolsters data strategy with Serendipity2 extension
Travel and holiday giant Tui is expanding its relationship with data specialist Serendipity2 to cover store performance analysis within the…
Rapp appoints duo to senior marketing science team
Omnicom agency Rapp UK has bolstered its marketing science team with the newly created roles of senior vice-president of analytics…
KPMG brings in US giant to boost data and AI offering
KPMG UK is beefing up its services by forming a strategic alliance with US software giant Databricks in a move designed to…
Accenture Song swoops for CX analytics firm GemSeek
Accenture is beefing up its data and AI capabilities by acquiring customer experience analytics provider GemSeek as it continues its…
Forget AI, marketers need these skills to get top jobs
Marketers seeking better paid jobs are being urged to forget the rise of artificial intelligence and instead polish up their…
Firms urged to train existing staff to tackle skills crisis
UK firms are being encouraged to look closer to home to tackle the digital skills gap – which it is…
Experian asks: Do you have a data scientist’s brain?
Experian is launching an initiative to attract workers into the data industry with a series of “hard data” puzzles designed…