Kite Factory appoints first head of data and insights
Independent media agency The Kite Factory has recruited its first ever data and insights director to deliver more effective and…
data analytics
Analytic Partners signs up YouGov daily tracking data
Data insight specialist Analytic Partners has signed a deal with YouGov to incorporate data from its BrandIndex into the firm’s…
Analytics spend to soar but major issues still loom large
Spending on data and analytics infrastructure is expected to grow at a CAGR of 10% from $22bn in 2022 to…
Pressure soars as data becomes a victim of its success
The meteoric rise of data and analytics has become something of a poisoned chalice for chief data officers and their…
Lloyds Banking Group hires Ogilvy in agency overhaul
Lloyds Banking Group has appointed Ogilvy Experience as its new one-to-one and digital marketing agency, with a brief to build…
In-housing surge continues despite widespread failings
Businesses may be keen to take more of their marketing work in-house but the majority of senior marketers admit the…
Top brands adopt AI analytics to slash carbon and costs
Major restaurant, pub and takeaway chains – including Burger King, KFC, Côte, Fuller’s, Marston’s, McDonald’s and Fridays – are turning…
Invest in data, tech and talent to beat slump, firms told
UK bosses are being urged to scrap brute-force cutbacks across the board to combat the economic slowdown and instead make…
Some win on pay, others lose but inflation is hurting all
As posties, teachers, rail workers, nurses and driving examiners get set for another wave of industrial action, some creative professionals…
Merkle builds data solution to tackle human trafficking
Human trafficking prevention charity Stop The Traffik has implemented an advanced analytics solution provided by data-driven customer experience management agency…