UKIP tries to block ICO probe into Brexit vote targeting
UKIP is attempting to block an investigation into its use of analytics and profiling during the EU Referendum campaign, which…
data analytics
M&S chief hails data strategy as Sparks leads revival
Marks & Spencer has reaffirmed its commitment to data-driven marketing by insisting it wants data analysis “to become the glue…
VCCP Me hands top analytics role to Fuel’s Paul Moss
VCCP Me, the Chime-owned direct and data marketing agency, has appointed Fuel’s lead consultant, Paul Moss, to the new position…
Engine hires ex-Callcredit chief as Ping steps up at Fuel
Engine has hired former Callcredit marketing services boss Will Lowe to lead its data and analytics consultancy, Fuel, and promoted…
Swinton brings in Jaywing for cross-channel analytics
UK insurance broker Swinton Group has signed a deal to implement Jaywing’s digital tracking technology, Almanac, in a move designed…
Direct and data techniques the most crucial for clients
Customer insight, data analysis, direct marketing and email marketing are four of the five most important skills a marketer needs,…
Callcredit shake-up to put analytics at heart of business
Callcredit Information Group is eyeing up further UK and international expansion with the appointment of three new global market development…
Analytics is such a simple solution to Clintons troubles
It was recently reported that Clintons is considering a mass closure of up to 120 of its 393 stores, putting…
Data is king as Maxus hands strategy role to Steer
Further proof that data expertise is being coveted by brands and agencies alike has emerged with WPP media agency Maxus…