$334.9bn investment giant hands business to McCann

Janus Henderson Investors, the British-American financial services group headquartered in the City of London which has $334.9bn in assets under management, has appointed McCann Central as its agency of choice following a competitive pitch process.

The company, which offers a range of financial products to individuals, intermediary advisors and institutional investors globally, has briefed McCann to will focus on elevating the brand’s ethos, encapsulated in its tagline, “Investing in a Brighter Future Together”.

The agency has developed an integrated, multi-channel approach which aims to position Janus Henderson Investors at the forefront of customers’ minds, establishing the company as the go-to partner and problem-solver for its clients.

The new creative brand platform aims to enhance brand awareness and differentiation within the highly competitive investment sector and will be supported with a suite of creative assets, including digital and static out of home, digital display, print advertising, social media content, and email marketing.

Janus Henderson Investors global head of brand, creative and digital Alanna Nensel said: “We’re delighted to be collaborating with McCann Central to amplify our commitment to ‘investing in a brighter future together’ and make a greater impact. We’re eager to harness their innovative approach to further elevate our brand and enhance its connection to our clients.”

McCann Central London managing partner Flick Duncan added: “It’s a privilege to help Janus Henderson Investors bring their vision to life through a new brand platform that highlights what makes them genuinely distinctive.”

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