Bellwether: AI is delivering but has Britain got talent?
While many in the industry – including trade body the DMA – have been desperate to shake off the negative…
data strategy
How you can thrive in 2025…with data-driven precision
Once again, advertising is set to operate against a backdrop of uncertainty this year. Amid ongoing price pressures and global…
Tena and Bodyform owner Essity hires marketing chief
Global hygiene and health company Essity, whose brands include Tena, Cushelle, Plenty and Bodyform, has appointed a former Reckitt and…
Direct marketing booms as tech drives personalisation
The quest for personalised campaigns has seen direct marketing continue its impressive growth streak at the expense of main media…
Howden hires agency for data-driven rebranding blitz
UK high street consumer insurance specialist Howden Consumer & Local Commercial has handed the media business for a major data-driven…
How you can thrive in 2025…with a purpose-driven plan
Over the past 10 years, brands have had to withstand a global economic downturn and once in a lifetime pandemic…
Listerine owner hires PepsiCo man for top insight role
Kenvue, the company behind brands such as Listerine, Calpol, Johnsons Baby, Band-Aid and Neutrogena, has appointed a new chief data…
AI investment pours in to UK but privacy fears increase
The UK’s AI sector has attracted an average of £200m a day in private sector investment since the Government took…
CMA opens fresh probe into Google’s search domination
Google is facing yet another investigation over its dominance of online search, with the UK’s competition watchdog following probes in…
Kingfisher drafts in Asda chief Simon Jury as new CDO
Kingfisher has raided beleaguered supermarket giant Asda to appoint its new chief data officer, as the B&Q and Screwfix owner…