National Lottery operator hands comms brief to M&C
UK National Lottery operator Allwyn Group, which also runs competitions in Austria, the Czech Republic, Greece, Cyprus, Italy, the US,…
digital marketing
‘Brands must embrace new media landscape – or wither’
How marketers tackle the disruption of Google search, the growing influence of AI and the continued rise of retail media…
Tena and Bodyform owner Essity hires marketing chief
Global hygiene and health company Essity, whose brands include Tena, Cushelle, Plenty and Bodyform, has appointed a former Reckitt and…
Cadbury taps up football stars for ‘Winning Pass’ activity
Mondelēz brand Cadbury is launching a multichannel campaign starring some of the biggest names in football, as part of its…
How you can thrive in 2025…with a purpose-driven plan
Over the past 10 years, brands have had to withstand a global economic downturn and once in a lifetime pandemic…
Tui picks Sky chief as new CMO for markets and airlines
Tui UK & Ireland has raided Sky to appoint its new chief marketing officer for markets and airlines, as the…
Clooney channels Poirot in Nespresso ‘whodunnit’ spot
Hollywood star George Clooney has returned for a new Nespresso celebrity-filled ad, that plays heavily on Agatha Christie’s Murder on…
CMA opens fresh probe into Google’s search domination
Google is facing yet another investigation over its dominance of online search, with the UK’s competition watchdog following probes in…
Ford goes back to the future for launch of electric Capri
The Ford Capri, the one-time car of choice for 1970s TV villains, police, stuntmen and even rock stars, is rolling…
James Martin returns as Krow unveils first Cirio activity
Italian food company Cirio’s new agency Krow Group has declined to rock the boat by turning once again to long-term…