Dunn: Most retail AI efforts are doomed due to poor data
Edwina Dunn, one of the most highly respected data professionals in the business, has warned the retailers industry’s drive to…
Tesco
Tesco Clubcard beats off all-comers in grocery market
As customers begin stocking up on their Christmas food shopping, a new analysis of the UK grocery market has crowned…
Tesco woos marketers with retail media certification
Tesco is aiming to convert more marketers to the joys of retail media with a new training programme designed to…
Tesco uses fresh produce in logo to big up food quality
Tesco is aiming to show how the supermarket giant stands for superior food – quite literally – in a new…
Clubcard data in the driving seat as Tesco profits surge
Tesco has hailed soaring membership and penetration of its Clubcard loyalty scheme – which is now used by over 80%…
Tesco woos advertisers with cookieless data overhaul
Tesco is ramping up its retail media offer to give advertisers direct access to anonymised audience segments based on shopping…
Tesco eyes Clubcard shift amid ‘seismic’ GenAI shake-up
Tesco is considering major changes to its Clubcard loyalty programme by tapping into generative AI in an effort to help…
Tesco brings in new chief for data-driven revenue boost
Tesco is planning to ramp up its data and personalisation operations to create new company-wide revenue streams, with group customer and…
‘AI celebs’ to star in Tesco Stronger Starts programme
Tesco is ramping up its activity for community projects under the Tesco Stronger Starts initiative – open to all schools,…
Tesco builds on deal with GroupM for retail media boost
Tesco’s data-driven retail media and advertising operation has signed a new deal with WPP-owned GroupM designed to drive delivery of…