As customers begin stocking up on their Christmas food shopping, a new analysis of the UK grocery market has crowned Tesco Clubcard as the best loyalty scheme in terms of return on spend, discounts, offers and exclusive deals.
Conducted by the retail experts at Wethrift, the study set out to identify which supermarkets deliver the best overall customer experience.
As well as analysing supermarket loyalty schemes, the report examines key factors such as the availability of features like in-store cafés, 24-hour stores, and “Scan & Shop” options, alongside accessibility measured by the number of locations.
As of 2024, 82% of UK adults are members of a supermarket loyalty scheme, with 85% stating that loyalty programmes make them more likely to continue shopping with a brand.
Tesco Clubcard, which has a weighted score of 7.9/10, allows members to get £1.50 in vouchers for every 150 Clubcard points they earn, while they also get the chance to double their voucher value at Reward Partners, at restaurants, and for day trips and travel services.
Additional benefits include reduced Clubcard Prices in store and online, exclusive discounts, and early access to offers.
These are particularly beneficial for regular Tesco shoppers and families looking to maximise savings and reduce spending, and they appeal to those who want flexibility in how they use their rewards, the report states.
With a weighted score of 6.9/10, Sainsbury’s Nectar scheme is the second-best supermarket loyalty programme in the UK. While there is not a strict minimum spend for rewards, points are accumulated gradually, and their value is approximately 0.5p per point when redeemed.
Customers can also redeem points with partner retailers such as eBay or Argos, while additional benefits include personalised offers and bonus points through the Nectar app.
Asda Rewards and Co-op Membership rank in equal third place with a joint weighted score of 6.5/10.
Asda encourages its customers to complete missions and purchase star products in a bid to build their Cashpot. The Cashpot can then be converted into vouchers for money off at the supermarket. Other benefits include personalised offers and limited-time bonuses.
Meanwhile, the Co-op Membership scheme gives customers exclusive access to lower prices, personalised offers, access to Co-op Live events, and discounts across the Co-op group.
Waitrose makes up the top five and it is followed by Iceland, Booths, Lidl, Ocado and Morrisons. Aldi, which is the UK’s fourth biggest supermarket by market share, is in 11th place when it comes to loyalty scheme benefits.
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