Tesco woos brands with major ad platform expansion
Tesco is ratcheting up its retail media operation by expanding the range of onsite and in-store channels, offering new advertising…
Tesco
Brands wake up to power of retail data to boost insight
The rush to embrace retail data for marketing activities is likely to turn into a stampede, according to a new…
Tesco scraps chief customer officer role as Bellini exits
Tesco is restructuring its marketing team following the departure of chief customer officer Alessandra Bellini, who is leaving after nearly…
Tesco and Sainsbury’s refute claims of ‘dodgy’ offers
Tesco and Sainsbury’s have hit back at claims that they are both using “dodgy” pricing tactics which can make their…
FMCG rivals join forces to fight soaring hygiene poverty
The UK’s biggest personal care and household brands are joining forces for a new initiative launching in 700 UK Tesco…
OMG signs deal to tap data of 20m Tesco Clubcard users
The retail media industry is continuing to attract the big guns with Omnicom Media Group the latest to bolster its insight offering by…
‘Creepy’ faces get the chop in new Clubcard campaign
Tesco has ditched the “creepy” and “terrifying” Snapchat-style imagery for its latest Clubcard ad campaign, following scores of complaints lodged with…
Former HSBC global CRM chief is new DunnHumby CEO
DunnHumby has recruited a former global head of data-driven marketing at HSBC – who first worked with the business more…
Pinterest brings in Tesco to power new advertising tool
Pinterest has signed a data-powered marketing deal with Tesco Media and its insight sister brand DunnHumby, which will allow brands…
Major brands join trial of ITVX data-driven ad scheme
Some of the world’s biggest advertisers – including Unilever and PepsiCo – have signed up to trial ITV AdLabs’ new…