Mario time: Pringles plays on nostalgia for gaming tie-up
Pringles has launched a nostalgia-fuelled campaign rooted in 1990s gaming culture, to flag up its partnership with 40-year-old gaming brand…
retail marketing
Kingfisher drafts in Asda chief Simon Jury as new CDO
Kingfisher has raided beleaguered supermarket giant Asda to appoint its new chief data officer, as the B&Q and Screwfix owner…
Dunn: Most retail AI efforts are doomed due to poor data
Edwina Dunn, one of the most highly respected data professionals in the business, has warned the retailers industry’s drive to…
John Lewis chief Lock departs to take up ‘passion role’
The John Lewis Partnership executive who has led the retail group’s reprise of its Never Knowingly Undersold price promise is…
Tena Men bolsters ‘leaky defences’ with rugby tie-up
Tena Men is tapping into “dry January” for a new campaign designed to tackle the stigma surrounding male incontinence, fronted…
Tesco and Sainsbury’s wrap up Xmas as sales top £13bn
Tesco and Sainsbury’s have emerged victorious in the battle for festive supermarket sales, witnessing increases of 5% and 3.5%, respectively,…
M&S rolls out AI intelligence to Clothing & Home unit
Marks & Spencer is ramping up its digital transformation strategy by boosting its adoption of AI-driven intelligence through the expansion…
How you can thrive in 2025…with data-driven retailing
It’s been another tough year for retailers: ONS data tracks retail sales dipping and rising over the course of the…
ASA bans ‘offensive’ Jaded London ‘show of strength’ ad
Fashion retailer Jaded London has been whacked by the ad watchdog over two Instagram posts promoting a shoe brand that…
Brits head to shops, not online, for Xmas spending spree
Fresh evidence has emerged that more UK consumers are shopping instore than online this Christmas, as spending on gifts and…