Prezzo drafts in new CMO as recovery plan takes shape
Italian restaurant chain Prezzo is aiming to shake up its customer experience strategy with the appointment of a former Pret…
retail marketing
Christmas number one ‘no guarantee of sales success’
Brand owners might strive each year to get their festive ads to ride high in the popularity charts but success…
Bargain loving Brits won’t give up all data for discounts
British shoppers’ obsession with price continues to dominate the retail market, but most are willing to share only certain personal…
Horlicks gets down with the kids for Chocoland launch
Horlicks is continuing its drive to become more relevant to the younger generation with a new variant, Horlicks Kids, Chocoland,…
Pets at Home hires media shop for data-driven overhaul
Pets at Home UK is ramping up its use of data-driven marketing by overhauling its media, content and commerce strategy…
UGC and social boom as omnichannel shopping soars
Major shifts in consumer behaviour are making the world far more complex for both brands and retailers, with the rise…
Body Shop hires new CMO in double senior appointment
The Body Shop has drafted in new marketing and finance chiefs for its senior leadership team to help drive growth…
Asda insists top exits ‘won’t put customer data at risk’
Asda has repudiated claims that it is putting the security of its customer data in jeopardy, after the retailer has…
John Lewis, Disney, Tekla, Lidl, Le Chameau: Festive feast
For many, the build up to Christmas only really begins once the John Lewis festive spot lands, so it is…
Boots lifts retail media with LiveRamp and Criteo deal
Boots has signed up as the launch client for a new advertising platform being launched by data giant LiveRamp and…