Morrisons gets off lightly over deliberate email breach
Morrisons has escaped with little more than a rap on the knuckles despite deliberately sending nearly 131,000 emails to people…
retail marketing
John Lewis tops chart for offline and online engagement
John Lewis has been crowned the best UK retail brand at engaging with its customers both offline and online, by…
Retail marketing over-kill is fuelling mass defections
Retailers are still struggling to master their data-driven marketing, with the vast majority of shoppers hitting the unsubscribe button following…
Eagle Eye plans to raise £6m to boost expansion drive
Eagle Eye Solutions Group, the marketing company set up with backing from former Tesco group chief executive Sir Terry Leahy,…
Waitrose hands data-driven marketing deal to Ecrebo
Retail marketing specialist Ecrebo has strengthened its relationship with Waitrose by signing a five-year agreement to deliver targeted customer engagement…
Tesco boss raids Unilever for latest customer chief
Tesco chief executive Dave Lewis has raided his former company Unilever to recruit the retailer’s third chief customer officer in…
Digital retail marketing to be worth £248bn by 2020
Spend on digital retail marketing is set to increase from $174bn (£120bn) in 2015, to $362.1bn (£248bn) by 2020, according…
Brandnew wins Dr Who Experience
BBC Worldwide has appointed Brandnew Corporation to handle the running of the Doctor Who Experience, which will open to the…