Loyalty marketers warned not to ditch traditional media
Building and maintaining customer loyalty is proving ever harder for brands – especially in the current economic climate – but…
Go Inspire boosts leadership with five key appointments
Go Inspire, the Xerox-owned marketing services and print business, has strengthened its senior team with five top appointments, designed to…
Brands bow to pressure over anti-print ‘greenwashing’
A major initiative promoting the sustainable attributes of print, paper, and paper packaging has led to more than 1,260 organisations…
Marketreach enlists industry chiefs for ‘Totally Mailed It’
Royal Mail’s business unit Marketreach is launching a call to arms featuring industry leaders showcasing the “surprising” power of direct…
Election delivers mail boost as volume and attention rise
New figures confirm that July’s snap general election prompted a major boost in mail volumes in Q2 2024, while at…
Brands axe X but ultimately consumers prefer print ads
Elon Musk’s Cannes Lions charm offensive appears to have fallen on deaf ears, with fresh evidence suggesting that marketer confidence…
Co-op flags up 180 years of history for new era of retail
Co-op Group is returning to its roots for a new brand platform and integrated campaign to remind the British public…
Labour and Tories ramp up mailshots as election looms
Claims that the July 4 general election will be won or lost on Instagram and Facebook appear simplistic at best,…
Immediate Media offers brands cookieless advertising
Immediate Media, the publishing group behind titles including Radio Times, Good Food, Nutracheck, HistoryExtra and BBC Gardeners’ World Magazine, has…
Lance Hill takes on CEO role in Eight Group restructure
Eight Group, the print and marketing communications specialist, has promoted group managing director Lance Hill to the new role of…