George the Bear drops lad culture in Hofmeister return
Beer brand Hofmeister is bringing back George the Bear – last seen in decidedly “lads, lads, lads” ads in the…
Paragon rebrands as Walters takes on international role
Paragon Customer Communications has rebranded to simply Paragon as part of a major operational shake-up which sees UK chief executive…
UK scam mail victims get payouts from US fraudsters
Thousands of UK victims of an international mass mailing scam are to receive compensation following a four-year joint landmark investigation…
Time to take stock of rising cost of customer comms
With the UK plunged into the cost of living crisis, consumers are being severely impacted by rising prices and businesses…
Brands face branding revamp as Royal Warrants axed
Hundreds of major brands which have been granted a Royal Warrant from Queen Elizabeth II – including Waitrose, Selfridges, Fortnum…
HH Global launches tool for green impact of all activity
HH Global, the marketing execution giant which designs and purchases millions of print and point of sale materials for major…
Xerox picks president as new global chief executive
Xerox Holdings Corporation, the US print and digital marketing giant which recently snapped up Go Inspire, has appointed Steven Bandrowczak…
Xerox swoops for Go Inspire to boost digital services
Go Inspire, the Leicester-based print, digital marketing and communication services provider, has been acquired by Xerox as part of the…
Boots urges ‘summer to be ready for Brits’ in new push
Boots is launching summer campaign under the strapline “Summer better be ready” designed to flip the script of conventional sun-kissed…
Email and direct mail ‘the best bedfellows for response’
Marketing campaigns that include email are far more effective than those without, according to a new study which reveals brands…