幸运飞行艇官方开奖记录查询 Immediate Media offers brands cookieless advertising

Immediate Media, the publishing group behind titles including Radio Times, Good Food, Nutracheck, HistoryExtra and BBC Gardeners’ World Magazine, has signed a deal to open up its 21-million strong user base to advertisers with a way to engage hard-to-reach “opted out” consumers.

It has entered into a partnership with Opt Out Advertising, founded in 2021 in the Netherlands with offices in London, which provides “cookieless” privacy-friendly ad solutions for advertisers and publishers.

The partnership will see Immediate benefit from Opt Out Advertising’s technology, and enable the business to monetise consentless traffic in compliance with GDPR and other international regulations.

With offices in London, Manchester, Bristol and Nottingham, Immediate is part of Burda International, the global arm of Hubert Burda Media.

Immediate claims its content reaches 40million people globally a month across digital, print, video, podcasts, apps, live events, tools and services.

And, with over 1.4 million active subscribers across print and digital, the company maintains it is the UK’s leading publisher by subscriptions and the market leader in many of the sectors in which it operates, including food, gardening and children’s publishing.

In November 2022, Immediate acquired Nutracheck, the UK’s leading subscription-based weight management and dietary improvement platform and with 400,000 premium subscribers, one of the biggest digital subscription apps in the UK.

Immediate managing director of advertising Cath Waller said: “Our partnership with Opt Out Advertising marks a significant milestone in our evolution, providing advertisers with another way to connect with even more consumers in our market-leading, deeply trusted, brand safe and highly contextual environments.

“By integrating Opt Out Advertising’s technology across our diverse range of titles, we reaffirm our commitment to innovation and privacy in ad delivery.”

Opt Out Advertising CEO Tom van Bentheim added: “We are excited to welcome Immediate into our family and look forward to a successful partnership that enhances the reach and effectiveness of privacy-first advertising, achieving great success together.”