Brand owners and their agencies are being offered the chance to gain valuable insights into the exact marketing campaigns, ads, web pages, and even specific keywords that drive phone calls to their businesses with the launch of a new call tracking service.
The brainchild of call answering and digital communications specialist Moneypenny, the tool has been created in partnership with marketing measurement platform Ruler Analytics.
While email, online forms and chatbots might be the preferred contact channel for many businesses, Moneypenny maintains that phone calls are still one of the most valuable forms of customer engagement, and understanding how they are generated is crucial to maximising marketing ROI.
With Moneypenny’s call tracking service, marketing firms can track the journey of each call back to its source, providing a clear picture of which marketing strategies are performing best.
Key features of the system include comprehensive call attribution, providing “full visibility” into which campaigns, ads, landing pages, and keywords are driving the most valuable calls, enabling smarter marketing decisions.
Brands will also be able to connect call data to their CRM systems to track conversions and monitor the true ROI across all marketing efforts—whether it is PPC, SEO, or paid social.
Meanwhile, Moneypenny insists the effectiveness of marketing strategies across multiple channels will also be enhanced by understanding which tactics are leading to high-value phone calls and improving performance across paid search, SEO, and social media campaigns.
Moneypenny group head of product marketing Sally Moth said: “Marketers no longer need to guess which campaigns are performing well. They now have the visibility to see the true impact of their efforts in real-time.
“By combining robust call tracking with professional call answering, businesses can guarantee that every call is answered and that every customer is given a fantastic first impression.”
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