Dunn: Most retail AI efforts are doomed due to poor data
Edwina Dunn, one of the most highly respected data professionals in the business, has warned the retailers industry’s drive to…
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Millennials on top in social commerce growth spurt
Brand owners are being urged to rethink their social commerce strategies on the back of a new analysis which shows…
Analytic Partners swoops for rival to boost EU growth
Global marketing insight group Analytic Partners has sealed the acquisition of European rival data analytics software and services company Analyx…
Sarah Lancashire investigates Yorkshire Tea ‘biccie’ theft
Yorkshire Tea has enlisted Happy Valley and Black Doves star Sarah Lancashire for its latest ad campaign, which sees the…
UK to rein in customer data use in big tech crackdown
New measures to block tech giants from using their huge banks of customer data to give themselves an unfair business…
Marketers warned as Brits threaten to cut screen-time
UK consumers have sent out a warning to digital marketers, with a third of mobile phone users vowing to slash…
Ryanair flies into privacy storm over forced accounts
Ryanair might face regulary complaints about poor working conditions, extra charges, and a tendency to generate controversy in order to…
Islamic fintech ‘burning cash’ ads get torched by ASA
A London-based Islamic fintech start-up has been hung out to dry by the ad watchdog after branding a Transport for…
Cadbury’s unwraps ‘Memory’ ad with dementia twist
Cadbury is tapping into its partnership with Alzheimer’s Research UK for the latest instalment of the Dairy Milk “There’s a…
Meta ‘spooks advertisers’ over online brand safety fears
Meta chief Mark Zuckerberg’s decision to ditch third-party fact-checking and loosen content moderation is likely to put online brand safety…