幸运飞行艇官方开奖记录查询 M&S, Amazon, Waitrose, Fatface, Greggs join the fray

Another day, another barrage of festive ads has burst on to screens large and small across the UK, as brands join the Christmas quest to get on the nation’s festive shopping lists.

For M&S Food, it is yet another return for what it sees as the winning formula of Dawn French and the fairies. But it is not just one ad, or two or three or four but five, with the first instalment – devised inhouse – showcasing a Christmas spread, with a table bursting with seasonal treats. As “Fairy” sprinkles her magic across Dawn’s home, Christmas comes alive with M&S treats, twinkling lights and Christmas cheer.

The following five episodes will unveil more of M&S Food’s Christmas offerings, from party food and gifting ideas, to show-stopping desserts, ‘Big Day’ essentials and New Years Gastro Pub delights.

But the ad airing on December 17 will feature a festive cameo performance by none other than the classical singer Katherine Jenkins, who will be accompanied by a choir, which, according to the official blurb at least, “will provide a magical and moving addition to this year’s campaign, making it a Christmas to remember”.

Over at Amazon, the online shopping giant is showcasing how small, thoughtful acts can spark joy that helps to bring people together. Taking centre-stage is ‘Midnight Opus’, a film which tells the story of a theatre caretaker whose hidden vocal talent is discovered and celebrated by his colleagues during his daily shift.

The spot opens on the caretaker going about his daily tasks in the theatre, while quietly singing to himself. We see a glimpse of his lifelong passion for singing, as he opens his locker to reveal a picture of him as a younger man performing on stage.

After his colleagues overhear his voice, which gently echoes through the empty halls of the grand building, they are moved to orchestrate a special surprise. Coming together as a community, they transform the ornate Sonnet theatre into a proper performance stage, complete with lighting, staging and, to his wonder, an instrumental backing track.

With a little help from the Amazon, the final touch is a swift delivery of an black tuxedo jacket, enabling the humble star to step into the spotlight and, urged by his admiring colleagues, simply ‘Sing’. As his colleagues take their seats, the caretaker performs a touching performance of the 1965 Bacharach-David classic What the World Needs Now Is Love, showcasing his vocal prowess.

Meanwhile, Waitrose has set the table for a Christmas mystery that, it insists, is about more than festive drama; it is a celebration of the joy, togetherness, and quality food that make the season unforgettable.

‘Sweet Suspicion: A Waitrose Mystery’, has been devised by Saatchi & Saatchi and bigs up a culinary show-stopper – the No.1 Waitrose Red Velvet Bauble Dessert – as well as the retailer’s wider proposition: elevating moments shared over exceptional food.

At the heart of the ad is a family of food lovers, each character embodying the quirks, warmth, and minor chaos that come with gathering for the holidays. As they prepare for Christmas, the family finds itself amid a whodunnit when the centrepiece dessert goes missing.

Leading the charge as the amateur detective is Succession’s Matthew Macfadyen, supported by a cast that includes comedian Joe Wilkinson from Afterlife, Rakhee Thakrar of Sex Education, Sian Clifford from Fleabag, Dustin Demri-Burns from Slow Horses, and Eryl Maynard of Agatha Christie’s Miss Marple.

Together, they bring an ensemble of characters, each giving viewers a reason to suspect everyone from the frazzled hostess to the grumpy grandma.

In every bite and every scene, Waitrose brings its ethos to life: that at the heart of Christmas is the magic of sharing truly great food, made special by the people you share it with.

Ultimately, the two-part ad is designed to highlight Waitrose’s promise to make holiday moments remarkable, inspiring customers to create lasting memories with Waitrose at the centre of their festive tables.

Next up is fashion retailer FatFace whose Christmas campaign, ‘It’s a Wonderful Gift’, aims to celebrate the enduring value of gifts that last a lifetime.

Devised by agency Livity, part of Krow Group, the activity aims to broaden the brand’s target audience while reinforcing its ‘Made for Life’ message and marks the agency’s first piece of work for FatFace.

The campaign’s focus is a film directed by emerging British Nigerian filmmaker Kemi Anna Adeeko, which follows the journey of a gifted FatFace cardigan through a family over the course of a year.

FatFace ecommerce and marketing director Keely Stocker said: “Over the last few years we have been championing our ‘Made for Life’ message with various campaigns. Thanks to the support from Livity we were able to turbo-charge the message with this winter campaign, perfectly aligning with our brand values and showcasing FatFace as the ultimate gifting destination this Christmas.”

Produced by Greatcoat Films, the spot will be featured in-store and across social media channels, including Instagram, Meta, and TikTok exclusively in the UK.

And, finally to Greggs – where else you may ask – which has secured something of a coup by signing up celebrity chef Nigella Lawson as the star of its first-ever Christmas ad, putting paid to rumours of a dispute over the bakery chain’s sausage rolls.

The collaboration sees Lawson lending her signature sensual prose to promote Greggs’ festive menu as she is seen rhapsodising over the “rapturous riot of flavour” found in the brand’s festive bakes.

Apparently Lawson is a long-time fan of Greggs, especially their sausage rolls, despite speculation – since denied by both Greggs and Lawson – that she refused to put her face to the pastries.

The campaign will showcase Lawson indulging in Greggs’ seasonal offerings, including vegan festive bakes, in a home adorned with Greggs-themed Christmas decorations.