Why Reader’s Digest collapse is a lesson for every brand
As someone who once walked the halls of Reader’s Digest, I’m not just saddened by its downfall—I’m downright angry at…
Marketing Metrix
‘Accidental savers’ urged to help feed Covid-19 victims
The Spag Bol Project, the charity set up late last year to fight homelessness, is launching a major marketing push…
Marketing Metrix opens health tool for war on Covid-19
Government departments are being offered a new health and well-being data tool – developed by data science consultancy Marketing Metrix…
Covid-19: Stick or twist? How to play your best hand
The coronavirus has been with us for several weeks already, and will continue to impact how we live and how…
Valentines are urged to show the love to the homeless
The Spag Bol Project, the charity set up late last year to help tackle homelessness, is leaving no stone unturned…
Call to donate ‘Dry January’ savings to help homeless
The Spag Bol Project, the charity launched last month by Marketing Metrix founder and chief executive Bill Portlock with a…
Election poll lifts lid on the good, the sad and the ugly
As the UK’s political parties enter the final countdown to week’s General Election, it has been revealed that Brexit Party…
Stop filling your face and help homeless, charity urges
Marketing Metrix chief executive Bill Portlock has launched a charity with a mission to help tackle the growing problem of…
Older, wiser and loaded: OWLs are a marketer’s dream
Brands are so obsessed with wooing Millennials and Generation Zers that they are missing out on a highly lucrative market…
Marketing Metrix expands as DVLA renews contract
Data science consultancy Marketing Metrix has expanded to the Middle East by opening an office in Doha, Qatar, which will…