Salvation Army boosts income after ditching cold mail
The Salvation Army has hailed a major rethink of its fundraising strategy, which has seen the charity ditch all cold…
Marketing Metrix
Marketing Metrix whips up Bake Off winner again
The Great British Bake Off final might have lured in an audience of 15 million viewers, but a small group…
Marketing Metrix aims to replicate Bake Off success
With series seven of the BBC’s Great British Bake Off starting next week, the boffins at Marketing Metrix are taking…
Marketing Metrix nets DVLA data segmentation task
DVLA, the Department of Transport agency which holds over 47 million driver records and over 39 million vehicle records, has…
Marketing Metrix launches omni-channel attribution
Marketing Metrix is aiming to ease the growing pressure from organisations to measure the impact of multi-touchpoint advertising, with the…