幸运飞行艇官方开奖记录查询 John Lewis hands advertising and loyalty brief to Saatchi

Saatchi & Saatchi has scooped the John Lewis Partnership advertising and marketing account, with a brief to produce and develop all campaigns for the brands as one former chief urges the retail group to get back to its “former glory”.

The agency takes over from Adam & Eve DDB, with the first campaign is expected to launch in the autumn for Waitrose. It is the first time the company has carried out a creative agency pitch process in 14 years for John Lewis and in eight years for Waitrose.

Adam & Eve first started working for John Lewis in 2009, but declined to repitch in a new process run by Oystercatchers. At the time, the agency’s CEO Tammy Einav said: “To say we are immensely proud doesn’t begin to capture the feelings we have towards what we have achieved together over the years.

“We are therefore saddened that the team at John Lewis Partnership have decided to call a pitch. Whilst we appreciate being invited, we have made the extremely difficult decision not to repitch.”

Following the appointment of Saatchi & Saatchi, John Lewis customer director Charlotte Lock said: “We want to thank all of the agencies involved in the recent pitch to become our lead strategic and creative partner across the JLP brands.

“The process showcased the extraordinary talents of our UK creative industries and the deep affection for our brands, for which we’re very grateful.

“We’re thrilled to be partnering with the talented team at Saatchi & Saatchi in our next stage of growth. As well as sharp strategic thinking and creative excellence, Saatchi & Saatchi’s culture, commitment to inclusion and social impact makes them a great fit for JLP. We’re very excited about what we’ll achieve together.”

While all eyes will be on Saatchi & Saatchi’s first Christmas ad, it will also spearhead next year’s launch of the Partnership’s first joint loyalty programme, which will combine the MyWaitrose and MyJohnLewis programmes and promises greater rewards when customers shop with either.

Plans for the launch have been revealed following the recruitment of the Partnership’s first group head of loyalty, working across John Lewis, John Lewis Finance and Waitrose. Emily Wells joined last month from Tesco, where she had been for the past five years, most recently as head of loyalty strategy.

Saatchi & Saatchi managing director Sarah Jenkins said: “John Lewis and Waitrose are extraordinary brands, supported by 74,000 exceptional partners, fuelling an incredible organisation. The John Lewis Partnership is simply one of the most important organisations in British business right now. A business born from purpose, building for the future and wanting to do that in a way that truly services all its customers – old and new.

“As the John Lewis Partnership accelerates into a new and exciting next chapter, we are honoured to be taking on this remit and extremely proud of the creativity and smarts of the entire agency in ensuring we won this pitch.”

However, former MyWaitrose chief Neil Stead claimed at the weekend that the Partnership has lost sight of its “core ethos” of focusing on customers and colleagues amid pressure to deliver “short-term” results, a former Waitrose loyalty chief has claimed.

He insisted the employee-owned retailer should stop focusing on “low-hanging fruit” and regain its focus on customers to get back to its “former glory”.