Loyalty marketers warned not to ditch traditional media
Building and maintaining customer loyalty is proving ever harder for brands – especially in the current economic climate – but…
customer loyalty
British Airways under fire over loyalty scheme overhaul
British Airways has been accused of abandoning the leisure market following a revamp of its Executive Club loyalty scheme, which…
Morrisons boosts loyalty war with More Card expansion
Morrisons is ramping up its More Card loyalty scheme to “give customers even more bang for their buck” by offering…
Brands look to AI to plug holes in loyalty scheme ROI
Large businesses are refocusing customer engagement investment on emerging technologies, notably AI, amid claims that traditional techniques such as loyalty…
Nectar and BA Exec Club extend points exchange deal
Nectar360, the Sainsbury’s owned data specialist which operates the Nectar loyalty scheme, has signed an extension of its partnership with…
Severn Trent to reward saving water with Nectar pilot
Utilities giant Severn Trent Water has partnered with Sainsbury’s-owned Nectar360, which operates the Nectar loyalty programme, to reward customers for…
Cost of living crisis bargain hunt shopping ‘here to stay’
Brand owners banking on a return to the days when consumers would pay “top dollar” for products and services could…
Clubcard data in the driving seat as Tesco profits surge
Tesco has hailed soaring membership and penetration of its Clubcard loyalty scheme – which is now used by over 80%…
‘Even the most loyal shoppers spend more with rivals’
Brands are being urged to rethink how they measure customer loyalty, with a new analysis revealing there is a major…
Pets at Home picks Ogilvy One to drive loyalty strategy
Pets at Home has appointed Ogilvy One UK as its customer experience agency to drive the transformation of its nationwide…