Listerine owner hires PepsiCo man for top insight role
Kenvue, the company behind brands such as Listerine, Calpol, Johnsons Baby, Band-Aid and Neutrogena, has appointed a new chief data…
Kenvue, the company behind brands such as Listerine, Calpol, Johnsons Baby, Band-Aid and Neutrogena, has appointed a new chief data…
Kingfisher has raided beleaguered supermarket giant Asda to appoint its new chief data officer, as the B&Q and Screwfix owner…
Data as a product (DaaP) is about to rock 2025. So, what is it? It’s a transformative idea, championed by…
Organisational contraints – including siloed data and tech – are continuing to thwart senior marketers, with two-thirds admitting that their…
John Lewis Partnership has joined forces with Tesco-owned DunnHumby to launch a new data platform, which it is claimed has…
The rise of data-driven strategies is set to fuel a major overhaul of brand owners’ tech and data practices, with…
While most consumers feel the world is going in the wrong direction globally, they are determined not to let the…
Payment giant Visa has signed a multi-year global deal with Analytic Partners to offer marketing spend optimisation analytics for both…
Almost nine out of ten business leaders say they must now make decisions faster than ever before yet many simply…
Brands are being urged to step up to the plate on the back of a new study which shows Brits…