Coke hands pan-European data project to Serendipity2
Coca-Cola Europacific Partners and The Coca-Cola Company have appointed insight and strategy consultancy Serendipity2 for a major pan-European study as…
data insight
CACI ‘lifer’ Greg Bradford to step down after 40 years
CACI president and chief executive Greg Bradford is retiring from the business after 40 years at the helm of the…
Brands urged to rethink Gen Z as ‘woke culture’ fades
Gen Z might have been blamed for everything from the rise of “woke” to the return of the “bimbo” but…
ITV brings in first ever group chief data and AI officer
ITV is beefing up its senior leadership team with the appointment of the broadcasting giant’s first group chief data and…
Havas deepens YouGov data pact for global expansion
Havas is bolstering its data and analytics global partnership with YouGov as part of plans to boost coverage from 18…
‘Skint’ GenZers reveal their steadfast love of ‘purpose’
Any hopes brands had that the cost of living crisis might water down Generation Z’s obsession with companies demonstrating purpose…
Private equity firms join the race for data professionals
Private equity firms are seeing a huge surge in demand for data specialists, not just leveraging data for investment decisions,…
Data and analytics chiefs ‘have 2 years to save jobs’
Three-fifths of organisations are being forced to rethink their data and analytics operating model because of the impact of disruptive…
Kantar brings in new head for effectiveness practice
Marketing data and analytics company Kantar has appointed a new head of its marketing effectiveness practice, launched 14 months ago to…
BT appoints Dentsu UK data chief to lead transformation
BT Group has poached Dentsu chief data and product officer Maddie Armitage to lead all its data and AI products,…