OS hires Vodafone insight boss as first chief data officer
Ordnance Survey has hired its first chief data officer in the organisation’s 225-year history as part of plans to extract…
data insight
Agencies under threat as brands take control of CRM
Brand owners are increasingly ditching their reliance on agencies to manage their customer data and CRM strategies – and are…
Brexit and Trump ‘forcing brands to reign in campaigns’
The success of Donald Trump and the Brexit victory may have sent huge swathes of the population into deep depression…
Man City aims to win over fans with player insights
Manchester City manager Pepe Guardiola may be renowned for his exacting standards but the Premier League club is now giving…
Brittany Ferries hands data strategy brief to Anaylin
Brittany Ferries has appointed Anaylin to build a customer and analytical database and communications platform to increase engagement with customers…
Kids’ charity hires Wood for Trees for analysis boost
Clic Sargent, the UK cancer charity for children and young people, has appointed Wood for Trees as part of plans…