Big issues to tackle in 2025: The trouble with online ads
In the third of our series of articles, in which Decision Marketing is looking back over the past 12 months – and…
adtech
Virgin Media O2 Business signs adtech data partnership
Virgin Media O2 Business has signed a new adtech partnership which will give advertisers access to its extensive anonymised and…
Certification plan aims to finally tackle online ad privacy
Key players in the marketing and publishing industry are working with the Information Commissioner’s Office in an attempt to finally…
Meta GDPR ruling to force adtech industry to limit data
Austrian privacy activist and lawyer Max Schrems has scored yet another victory in his long-running battle with tech giant Meta…
SkyBet action sparks fresh ICO warning on ad cookies
The Information Commissioner’s Office has warned online companies they face tough sanctions if found to be unlawfully processing people’s data…
CMA: Google using market power to hinder adtech rivals
The net could finally be closing in on Google’s dominance of the adtech market, with the UK Competition & Markets…
Ozone jumps into bed with Netmums for media offering
Many dads might be slightly wary – if not a touch scared – of Netmums but digital advertising firm Ozone…
Google faces UK trial over £13.6bn adtech market abuse
The UK’s Competition Appeal Tribunal has given the green light to a group of online publishers to pursue their £13.6bn claim…
Tealium jumps into bed with Trade Desk for adtech boost
Global customer data platform Tealium has struck a new deal with adtech provider The Trade Desk to offer clients a…
£13.6bn claim against Google adtech abuse opens
A group of media owners and advertisers are heading to the UK Competition Appeal Tribunal today to open their legal…