ITV ramps up addressable TV with ad-tech partnership
ITV is aiming to increase its share of the burgeoning addressable TV market by signing a partnership with adtech firm…
adtech
Have companies done enough to comply with GDPR?
You visit a newspaper website. A window pops-up. You agree to share your data with every adtech partner present on…
Merkle opens consultancy to advise on adtech solutions
Data-driven performance marketing agency Merkle is launching a new adtech consultancy practice in EMEA, designed to advise clients on striking…
Industry chiefs unite for ‘new breed of agency’ Klive
Three of the industry’s senior figures have joined forces to launch what they claim is a “new breed of agency”…
Data fears dominate in fresh call for adtech crackdown
In the same week that Unilever threatened an online ad boycott and Google finally launched its much-hyped ad blocking service,…
Year Ahead: Technologies to drive human engagement
2017 was the year that personalisation, big data, IoT and the use of chatbots really came to the fore in…
Publicis unites data and tech for ‘individual targeting’
Publicis Group has created a new division that combines its data and technology offerings which, it claims, will enable clients…
Nick McCarthy exits adtech giant Signal after 6 months
Nick McCarthy has left his role as managing director EMEA of US cross-channel marketing technology specialist Signal after just six…