Adtech start-up targets the UK’s 5.5m small businesses
Britain’s 5.5 million-strong army of small businesses – widely viewed as the engine of the economy – are being targeted with the launch…
adtech
Court rejects $575bn Amazon claim it is not a big firm
Amazon’s insistence that is not a large online platform – despite an annual turnover of $575bn – and therefore should…
Brussels opens probe of LinkedIn online ad targeting
LinkedIn’s data-driven advertising practices are facing a major investigation by the European Commission under the new Digital Services Act, designed…
Top court rules IAB real-time bidding breaches GDPR
IAB Europe has failed in its attempt to overturn a 2022 ruling that its real-time bidding adtech system – used…
LiveRamp faces privacy probe over ‘invasive profiling’
LiveRamp’s new adtech system – designed to fill the void when cookies are finally axed – undermines online privacy even…
Retail media boom to fuel rise of vertical ad platforms
The exponential growth – and resounding success – of retail media is creating opportunities for other commerce-led vertical sectors to…
Nectar strikes major retail media adtech and data deal
Nectar360, which owns and operates the Nectar loyalty programme, as well as managing Sainsbury’s and Argos retail media services, has…
‘Dozens’ of CMA concerns block Google cookie demise
Google faces a major challenge to keep to its deadline of phasing out third-party cookies in its Chrome browser this…
MailOnline waves white flag in ICO war on ad cookies
The Information Commissioner’s Office has claimed a major scalp in its war on illegal advertising cookies by forcing MailOnline –…
Bottom of the class: UK universities failing on cookies
Universities and higher education institutions stand accused of a widespread failure to comply with the laws covering online tracking via…