Combat VAT rise without the Prozac
With recent reports predicting the rise to 20 per cent VAT – on top of increases in rail fares, petrol…
Views
Don’t get caught with your trousers down
Brussels has already deemed it evil, yet others see it as a natural progression. So, just what is it about…
2011: The year marketers will get tactile
The past year has seen some significant changes across the industry, as marketers faced the recession by trialling ever more…
Don’t bury your brand with shoddy data
The festive period can be of critical importance for brands as they try to compete for consumer attentions with direct…
Will Government grasp postal nettle?
Believe everything you read and apparently Royal Mail is prioritising so-called junk mail over other deliveries during the cold snap….
Brands wake up to multichannel future
As technology continually evolves and consumer demand for content on-the-go increases, the word on everyone’s lips is multichannel. Figures recently…
Right Royal furore is a raging farce
So, just three days after the happy announcement of Prince William’s engagement to Kate Middleton the witch-hunt began… Surprisingly, though,…
Why retargeting is crucial to marketing
Want to deliver different sales messages to different browser segments? Targeting each segment with tailored ads, means each potential customer…
Junk mailer on the road to Damascus
So, a former Capital One marketing chief is backing a new junk mail busting service? Many in the industry will…
Time for us all to get engaged
After a week full of Royal Wedding excitement, I know I’m not the only person who’s writing about engagement. Opportunism?…