Why mail boosts ROI on all campaigns
I, for one, was not surprised by the recent Brand Science research that direct mail can drive return on investment…
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How to find ‘where you are now’…
As consultants in the online marketing sector, there is a common scenario that we see again and again. We meet…
The Lovin’ Spoonful, chapter two
The tiny, frail, bird-like account executive; the booming, mighty, walrussy chairperson; the harassed production wonk; the languidly tortured art director;…
Is sales promotion really so odious?
Remember the time when a binman was a binman and not a waste management executive? The marketing industry has a…
How affinity marketing can beat the blues
Affinity marketing is one of the most powerful DM tools available, particularly in a recession. Why? When two brands co-operate…
Charities must embrace new methods
Marketers are increasingly adept at anticipating and responding to consumer behaviour across most sectors, but, in charity marketing, they don’t…
Single view key to ‘push me, pull you’ era
When Naomi Klein released her anti-corporate manifesto No Logo in the first month of the 21st century, it heralded a…
iPhone is making me promiscuous
I’m losing some old, old friends and I blame much of it on my iPhone. It would be difficult to…
How to trigger customer engagement
According to the latest Bellwether Report, UK marketers cut their budgets in the final three months of 2010 by the…
Why email is just as effective as SEO
With SEO becoming an increasingly competitive and saturated market, there is pressure on marketing agencies to stand out from the…