Future’s bright, the future’s DM
I think we all wish we had access to a crystal ball that reveals how the marketing marketplace is set…
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The bitter truth about flagging brands
It’s a debate which has been going since Drayton Bird and John Watson were in short trousers but many people…
Is social media a waste of your budget?
These days, when the answer to nearly every marketing brief is “let’s build a Facebook page”, new research which challenges…
Reason why image is everything
Long before the saturated advertising industry secured a grip on our consciousness, building platforms for brands represented by snapshots on…
Why T-Mobile’s no longer the sharing kind
Am I the only one to raise an eyebrow at T-Mobile’s decision to restrict video downloads and streaming to 500mb…
Over-50s must fight generation game
Back in the late Seventies, with youth unemployment rife, strikes crippling the country, and the Far Right returning, the punk…
The Lovin’ Spoonful, chapter one
The editor of decisionmarketing.co.uk, a well-set fellow, whom I hugely admire, with several acres under chickens and a devil-may-care attitude…
Are you getting the right feedback?
Whenever companies engage with customers there is the potential to affect satisfaction levels, positively or negatively. Arguably this is especially…
Will it matter if Royal Mail is private?
Protesters waved dark red flags and a coffin bearing the slogan “Here lies the remains of Royal Mail” was carried…
Five key trends to embrace in 2011
Every year, marketers continue the search for “the next big thing”; the industry wide topic that will make or break…