Asda hires Mann to develop data-driven approach
Asda’s price-cutting strategy could soon be a thing of the past amid plans to put data at the heart of…
data-driven marketing
UK bosses willing to pay 30% more for data skills
Developing a love of data and analytics might seem a turn off to the unitiated but they are now two of…
Forget Brexit fears, brands crying out for data chiefs
With Brexit negotiations not due to start until 2017, the UK marketing industry can get back to business and none…