BBC plots expansion of data driven marketing strategy
The BBC is planning to ramp up its use of data-driven marketing by using personal data it holds about BBC…
data-driven marketing
Nick McCarthy exits adtech giant Signal after 6 months
Nick McCarthy has left his role as managing director EMEA of US cross-channel marketing technology specialist Signal after just six…
Medialab hires John Ayling ‘lifer’ Venes for TV boost
Medialab Group is aiming to beef up its TV planning and buying division with the recruitment of John Ayling &…
AA hails CRM strategy for halting membership crash
The Automobile Association has hailed the implementation of a new CRM strategy for reversing a disastrous decline in breakdown membership,…
Data-driven marketing is ‘continuing to rule world’
Data-driven marketing and advertising is proving its mettle by dominating business practices across the world, according to a new study…
Programmatic on march as robot invasion continues
The march of the ad robots is continuing apace if media agency Zenith’s forecasts are to be believed, with programmatic…
Pro-Brexit Daily Mail hit by Brexit advertising slump
The Daily Mail looks like it has paid a heavy price for backing Brexit following predictions that it will report…
Nick Dixon buyout group swoops on Blueberry Wave
Former Lateral and DST boss Nick Dixon has struck the first deal for his investment and advisory business with the…
Data-driven approach gives Buster the extra bounce
Buster the boxer may already be an online sensation – with even parodies featuring Donald Trump and Hillary Clinton emerging…
M&S to bank on data as Sparks card comes to fore
Marks & Spencer is planning to ramp up its investment in data-driven marketing by ploughing more resources behind its Sparks…