Sky launches 10,000th TV push on AdSmart platform
Sky Media is hailing the success of its AdSmart TV advertising platform after Clydesdale Bank kicked off the 10,000th ad…
data-driven marketing
Educate the educators to power DM industry, MPs told
The Government must do more to support the data-driven marketing industry by overhauling the education system so that the next…
Dixons Carphone hands out five-year contract to Ecrebo
Dixons Carphone has appointed retail marketing specialist Ecrebo to a five-year contract to upgrade its point of sale coupon programme…
Asda head of data science takes on top role at Jaywing
Jaywing has further expanded its 70-strong analytics team by hiring Asda head of data science Dr Catherine Kelly – who has…
Exterion opens data-driven experiential marketing unit
Outdoor advertising giant Exterion Media is launching a new division which will provide end-to-end management of data-driven experiential campaigns across…
DM Trust details £200,000 investment in DM industry
The DM Trust – the charitable institution created from the merger of the IDM Trust and the Direct Marketing Foundation…
Epsilon hires Nigel Howlett to lead international growth
Epsilon has drafted in former OgilvyOne chief Nigel Howlett to succeed Dave Allen as international managing director, tasked with leading…
Sky joins forces with Virgin for data-driven TV ad blitz
Sky and Virgin Media are burying the hatchet to launch a major data-driven TV advertising partnership designed to challenge the…
Agencies under threat as brands take control of CRM
Brand owners are increasingly ditching their reliance on agencies to manage their customer data and CRM strategies – and are…
UK businesses put customer experience ahead of sales
UK business chiefs have ranked customer experience above even sales and revenue as the key focus in 2017 as they…