Loyalty marketers warned not to ditch traditional media
Building and maintaining customer loyalty is proving ever harder for brands – especially in the current economic climate – but…
Building and maintaining customer loyalty is proving ever harder for brands – especially in the current economic climate – but…
Edwina Dunn, one of the most highly respected data professionals in the business, has warned the retailers industry’s drive to…
Brand owners are being urged to rethink their social commerce strategies on the back of a new analysis which shows…
Global marketing insight group Analytic Partners has sealed the acquisition of European rival data analytics software and services company Analyx…
Yorkshire Tea has enlisted Happy Valley and Black Doves star Sarah Lancashire for its latest ad campaign, which sees the…
As 2025 takes hold, our thoughts turn to the trends that will shape the digital marketing industry over the next…
New measures to block tech giants from using their huge banks of customer data to give themselves an unfair business…
UK consumers have sent out a warning to digital marketers, with a third of mobile phone users vowing to slash…
Cadbury is tapping into its partnership with Alzheimer’s Research UK for the latest instalment of the Dairy Milk “There’s a…
Meta chief Mark Zuckerberg’s decision to ditch third-party fact-checking and loosen content moderation is likely to put online brand safety…