Call tool aims to take the guesswork out of marketing
Brand owners and their agencies are being offered the chance to gain valuable insights into the exact marketing campaigns, ads,…
data-driven marketing
John Lewis chief Lock departs to take up ‘passion role’
The John Lewis Partnership executive who has led the retail group’s reprise of its Never Knowingly Undersold price promise is…
Vodafone rings changes to cut marketing CO2 footprint
Vodafone is hailing a major breakthrough in the fight aganst climate change after revealing it has reduced the carbon footprint…
Tena Men bolsters ‘leaky defences’ with rugby tie-up
Tena Men is tapping into “dry January” for a new campaign designed to tackle the stigma surrounding male incontinence, fronted…
Tesco and Sainsbury’s wrap up Xmas as sales top £13bn
Tesco and Sainsbury’s have emerged victorious in the battle for festive supermarket sales, witnessing increases of 5% and 3.5%, respectively,…
Crouchy ‘a no brainer’ as Ariel gets messy for Big One
Peter Crouch’s boots might be gathering dust but it seems the ex-football star is still in huge demand when it…
‘Unflinching’ Sue Ryder blitz tackles the taboo of death
Palliative care and bereavement charity Sue Ryder is launching a new campaign designed to take an unflinching look at how…
1st Central drafts in Armadillo to ramp up CRM strategy
Motor and home insurance provider 1st Central is aiming to accelerate growth with the appointment of Bristol agency Armadillo to…
Nectar roots for conservation with Woodland Trust deal
Nectar360, which owns and operates the Nectar loyalty scheme, has extended its partnership with the Woodland Trust until 2027, allowing…
Big issues to tackle in 2025: Can you remain relevant?
In the fourth and final article in our series, Decision Marketing looks back over the past 12 months – and…