Mario time: Pringles plays on nostalgia for gaming tie-up
Pringles has launched a nostalgia-fuelled campaign rooted in 1990s gaming culture, to flag up its partnership with 40-year-old gaming brand…
promotional marketing
ITV launches online coupon search service, ‘Kerching’
ITV is aiming to do its bit to fight the cost of living crisis by launching a new affiliate marketing…
Iris appoints top duo as ‘lifers’ make way for new blood
Global agency group Iris has drafted in the senior duo of Accenture Song’s Zoe Eagle and House337’s Katy Hopkins as…
Brands axe X but ultimately consumers prefer print ads
Elon Musk’s Cannes Lions charm offensive appears to have fallen on deaf ears, with fresh evidence suggesting that marketer confidence…
Cadbury uses GenAI to place customers in classic ads
Cadbury has launched a new GenAI-powered tool named “My Cadbury Era” which places users in classic Cadbury posters as part…
Brands urged to help out as cost of living crisis deepens
Any new sense of optimism, triggered by the change of Government and the England football team’s progression in the Euros,…
Coke takes personalisation up a notch with named cans
Calling all Olivias, Amelias, Islas and Avas as well as Noahs, Muhammads, Georges and Olivers, there is literally a can…
Merlin pushes Coke recycling deal with ‘bigger’ VIP trips
Merlin Entertainments is offering a raft of VIP experiences at some of the UK’s best-known family attractions in exchange for…
Heineken offers free pints for Euro 2024 goal spillages
Heineken is targeting over-exuberant football fans by protecting them from unavoidable beer spillages during goal celebrations or close calls, with…
What a scorcher: Kopparberg kit aims to tackle sunburn
Swedish-owned cider brand Kopparberg has unveiled the next phase of its 2024 “Drink Responsibly This Summer” campaign with the launch…