TV ads? Bah. We’ll have shelf wobblers say marketers
It could be enough to turn Sir John Hegarty into a rage which would make the Incredible Hulk seem like…
promotional marketing
Marsden brings back the ‘old guns’ for agency start-up
Former Britvic marketing director Andrew Marsden – one of the UK’s most experienced client marketing professionals – is trying his…
Tesco rocked by ‘indefensible’ instore marketing gaffe
Tesco boss Dave Lewis’ pledge to put the customer back at the heart of the supermarket’s business has backfired spectacularly…
MAA drafts in Graham Kemp to spearhead top team
The Marketing Agencies Association has restructured its senior team following the departure of managing director Scott Knox by bringing in…
Tech firms join forces for next gen mobile coupons
Mobile coupons may have been around a while but loyalty specialist Eagle Eye Technologies is claiming it has developed a…
Letter issues spell disaster for Walkers promotion
Walkers Crisps has been crushed by the ad watchdog after scores of customers complained that many of the trips in…