Howden hires agency for data-driven rebranding blitz
UK high street consumer insurance specialist Howden Consumer & Local Commercial has handed the media business for a major data-driven…
media
How you can thrive in 2025…with premium news sites
In 2017, the Collins dictionary proclaimed “fake news” as its word of the year, following President Trump’s consistent use of…
New Zenith UK chief Rogers shakes up leadership team
Zenith UK has made a series of senior appointments as new chief executive Sannah Rogers, who joined the business in…
Clearpay hires Bountiful Cow to drive growth strategy
Buy now, pay later provider Clearpay is aiming to overhaul is media strategy with the appoinment of Bountiful Cow following…
SMG poaches DunnHumby chief to woo media agencies
SMG, the retail media specialist which operates the Boots, Morrisons, Co-op, Asda and Very Group networks, among others, is launching…
Medialab brings in gang of four to top executive team
Independent agency Medialab is continuing to beef up to its leadership team and strategic capabilities with four new key appointments…
CMOs: Media now top of food chain as driver of growth
Marketing chiefs have laid down the gauntlet to media agencies, the one-time “barrow boys of adland”, to spearhead the discipline’s…
Direct mail to join cross-media measurement tool pilot
Marketers could soon be able to measure and understand the impact of mail campaigns within the broader media landscape –…
Pets at Home hires media shop for data-driven overhaul
Pets at Home UK is ramping up its use of data-driven marketing by overhauling its media, content and commerce strategy…
GB Racing saddles up with the7stars to woo new punters
Great British Racing, the official marketing and promotional body for the so-called “sport of kings”, is aiming to raise the…