L’Oréal expands partnership with Wavemaker in EMEA
L’Oréal International Distribution division, which markets brands including Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New…
media
Brands miss out by ignoring nuances of midlife women
Brand marketers are being encouraged to identify women by their mindset rather than their age on the back of a…
Publicis Media bolsters data and tech with new CTO
Publicis Media UK is aiming to beef up its tech, data, product and AI strategies with the appointment of a…
Medialab drafts in new chief to drive digital expansion
Independent media agency Medialab has appointed a new executive director to lead its digital offering, with a brief to ensure…
Medialab hires PHD chief as client managing director
Independent media agency Medialab has recruited a new client managing director as part of its ongoing expansion drive, accelerated by…
VCCP lands Motability media and creative accounts
Motability Operations, the company responsible for the delivery of the Motability Scheme which enables those with disabilities to use their…
How to find programmatic efficiencies to stay ahead
Green shoots may be showing in the wider UK economy, but for marketers, uncertainty still abounds. The recent IPA Bellwether…
GroupM signs deal for retail media measurement boost
GroupM is aiming to tackle the issue of disparate retail media measurement standards by signing a deal with media specialist…
Google faces UK trial over £13.6bn adtech market abuse
The UK’s Competition Appeal Tribunal has given the green light to a group of online publishers to pursue their £13.6bn claim…
Stars align as Freemans picks agency for online drive
Online shopping group Freemans, the company which began life in 1905 in a terraced house based in Clapham, south London,…